Psychology and Motivation

This essay examines the topic on ‘psychology and motivation’, where money has long been considered the most effective motivator of staff. Therefore, three specific management theories would be used in this paper to evaluate the use of monetary incentives in employee motivation. Motivation is purely a simple active process of leadership behavior. It creates conditions which drives an individual to do things right. Motivation is a built-in response in an individual and it appears within an individual instead of establishing from the outside (Baldoni, 2005). Motivation is the key to performance improvement. Unfortunately, in today’s working society, the traditional approach of monetary incentives tempts individuals only to a certain extent. Though monetary incentives are able to fulfill the basic needs (hunger, thirst and daily necessities) of an individual, it cannot ‘buy happiness’ like work satisfaction or help people attain power. Money makes people feel self-sufficient. Human beings are thus more likely to put forth effort to attain personal goals (Buchanan, 2009). Instead of using the traditional approach, employers can consider adopting another method of motivating their staff – Maslow’s theory of motivation – Hierarchy of needs. Maslow’s motivation theory shows that individuals are being motivated by unfulfilled needs (Clifford & Thorpe, 2007). According to Maslow, there are five types of needs. These needs are illustrated in the figure below. Maslow Theory of Motivation – Hierarchy of Needs (tutor2u) Maslow identified these five needs which are considered the â€Å"deficiency needs. † When one is motivated to satisfy these needs, one will work hard to achieve it. Therefore, these needs must be satisfied in order for work productivity to be improved. When these needs are satisfied, naturally, employees would want to remain in the company. Thus, employers can motivate individuals by satisfying these five types of needs mentioned by Maslow differently. For physiological motivation, employers can provide sufficient meal breaks for employees. This is done in the hope that employees can not only have sufficient time to eat a proper meal, but also time for them to rest and to be re-energized. This time can also be used for the employees to run their errands, since most shops are often closed for the day when these employees knock off. To meet the employees’ safety needs, employers can provide a safe working environment that is generally free of threats to the employees. In this way, employees would feel at ease during work as their safety is being well taken care off. If the employees have job security, it also enhances their satisfaction. For social needs, employers have to ensure that employees do feel a sense of belonging with the company. In order to do so, employers can maintain traditions and working characteristics to create a sense of belonging and of shared values and objectives. By using all means of communications, employers can create a relaxed and collaborative mood between all workers, and also to encourage a team game and a sense of responsibility in the employees. However, this would also mean transferring some of the control from the employers to the employees. For esteem motivators, employers can recognize employees’ achievements by appreciating their work in forms of incentive pay systems. Other than monetary forms, employers can also recognize their efforts in the company’s annual dinners by showing their appreciation with medals or trophies that enhance the rewarded employee’s status, allowing them to feel valued and appreciated for their hard work. Lastly, for self-actualization, employers can offer more challenging and meaningful work assignments which would require employees to be creative and innovate, so that they can progress with accordance to their long-term goals. However, not every individual is motivated by the exact same needs. Employers have to recognize such needs that each employee is pursuing and try to fulfill these needs with reasonable solutions that would benefit both parties. Thus, with employers trying their best to satisfy these five needs as mentioned by Maslow constantly, employees would be more motivated to continue working with the company as they feel valued and appreciated by employers. Thus, this shows that not only monetary incentives are able to motivate employees, the basic needs of an individual are equally essential for employees to fulfill as well. According to Frederick Herzberg’s two factory motivation theory, individuals are affected by two factors; motivation factors which include personal satisfaction and psychological growth and hygiene factors like dissatisfaction. Some typical hygiene factors that Herzberg discovered during his investigation in the U. S. A. would be working conditions, feelings of security, job, interpersonal relation and status (Management. net, 2009). Therefore, if these hygiene factors are not sufficient to the employees, they can be turned into the sources of dissatisfaction with work. For employees’ personal growth, motivation factors like recognition for achievement, responsibility of tasks and advancement to higher level tasks are needed as they are able to create job satisfaction. These factors can help to motivate an individual to perform and achieve above-average performance and effort. However, all hygiene factors must be met first in order for motivation factors to be fulfilling. The different combination of hygiene factors and motivation factors results in four scenarios. A high hygiene but low motivation factor results in an environment where employees have few complaints but are not highly motivated because they merely work for a living. If employees are motivated and yet still have complaints, this shows that the job is full of excitement and challenging, but the wages and working conditions does not meet the minimal individual requirements. The worst situation is the combination of low hygiene and low motivation where unmotivated employees have lots of complaints. Of course, the perfect situation is the combination of high hygiene and high motivation where employees are highly motivated and have fewer complaints (Tutor2u. net, 2010). Herzberg suggested that employers should focus on the people-oriented approach which emphasizes on job satisfaction through job rotation, an arrangement where employees are able to engage in a variety of jobs in the same organization to increase interest and motivation, and also to discover which is the most suitable job for them. In addition, job enrichment is yet another method where employers can enhance individual jobs, allocating more responsibilities to individuals with the aim of rewarding and inspiring the staff. A combination of the previous two methods is likely to result in the best result (Fisher, Schoenfeldt, & Shaw, 2003). In today’s work and other contexts, motivation does not necessary mean using the traditional approach of monetary incentives. Other incentives, for instance, free travel packages, movie tickets or other impromptu recognition rewards are also able to motivate employees to high performance work levels, often without the usage of large monetary incentives (Tan CH, D Torrington, 2004). In â€Å"The Human Side of Enterprise†, Douglas McGregor examined theories of individual behaviors at work, thus formulating two theories which can be categorized as Theory X and Theory Y (Accel-Team, 2010). According to McGregor, Theory X assumes workers work mainly for money and security, and dislike work and would avoid it if possible. Thus, in order for Theory X workers to achieve organizational objectives, various kinds of rewards offered by employees would be the most popular and appropriate motivator to such employees. However, on the other hand, Theory Y assumes there are workers who enjoy challenges in their work and would want more from their jobs than just mere monetary incentives. Therefore, for Theory Y workers, employers have to create a creative working environment or culture in order for employees to show and develop their creativity (Tutor2u. net, 2010). Under Theory X, employers must be careful to maintain a delicate balance between the two extremes – hard and soft approach towards employees. The hard approach refers to management using coercion, micromanagement, and reining a tight control over the employees, while a soft approach relies on taking a permissive and harmonious approach towards them, in the hope that they will cooperate when required. However, McGregor asserts that using such approaches are not the most efficient because it might result in hostility from employees if the former approach is used, or cause repeated requests for various benefits when a soft approach is used to entice the employees. On the other hand, under the Theory Y, employees’ personal goals can be aligned with organizational goals by using the employee’s own quest for fulfillment as the motivator (NetMBA. com, 2007). McGregor stressed that the soft management approach does not apply to Theory Y management and it is also recognized that some individuals may not be able to reached the level of maturity assumed by Theory Y and therefore, tighter controls can be gradually reduced as employees develops their independence. The discussion thus far leads to the conclusion that people with more money tend to be happier than those with less – but only up to a certain extent. Money’s impact on happiness suffers from diminishing returns: once an individual have sufficient food and shelter, more cash does not bring much extra joy (Buchanan, 2009). Researchers believe that extra capital leave people less worried about their financial health, and are thus less stressed. However, ‘experimental experiences’ such as trips to the theatre or travel trips sponsored by employers brings more happiness and joy to employees rather than just monetary incentives. Though monetary incentive seems more appealing, a good experience is still able to wield its power to bring pleasure to employees.

Exercise 43

CHAPTER 43 1) 1. C 7. B 2. B 8. A 3. A 9. B 4. B 10. C 5. C 11. B 6. A 12. B 2) Describe the process of synapsis The pairing of homologous chromosomes (23 tetrads become attached to spindle fibers & begin to align on the equator. 3) How does crossover introduce variability in the daughter cells? The homologues separate from one another, breaking & exchanging parts- where crossovers occur 4) Define homologous chromosomes Egg & sperm chromosomes that carry genes for the same traits (1 paternal, 1 maternal) 5) 1. Primitive stemspermatogonium 2.Haploidsecondary spermatocyte, spermatid, sperm 3. Provides nutrients to developing spermsustentacular cells 4. Products of meiosis IIspermatid 5. Product of spermiogenesissperm 6. Product of meiosis Ispermatocyte 6) Why are spermatids not considered functional gametes? They are non-motile and have too much excess baggage to function well in a reproductive capacity. 7) Differentiate between spermatogenesis and spermiogenesis Spermiogenesis is the final stage of spermatogenesis, which sees the maturation of spermatids into mature, mobile spermatozoa. Formation of haploid gametes by male sloughing off excess spermatid cytoplasm to form a functioning sperm 8) Draw a sperm, label: acrosome, head, mid piece and tail. Beside each label, note the composition, and function of each sperm structures. Acrosome ( composition & function) penetrating device containing digestive enzymes Head ( composition & function) genetic region, nucleus Mid piece ( composition & function) contains mitochondria which provide ATP Tail ( composition & function) contractile filaments (loco motor region) 9) The lifespan of a sperm is very short? What anatomical characteristics might lead you to suspect this even if you don't know its life span? No cytoplasm in which to store nutrients 10) The sequence of events leading to germ cell formation in the female begins during fetal development, by the time the child is born; all viable oogonia have been converted to Primary oocytes How does the total germ cell potential of the female compare to that of the male? Much smaller, and the total number is predetermined 11) Female gametes develop n structures called follicles. What is a follicle? A saclike structure containing follicle cells in one or more layers that enclose a developing gamete. How are primary and vesicular follicles anatomically different? Primary follicle=primary oocyte; a single layer of cuboidal/columnar follicle cells Secondary follicle=several layers of cuboidal/columnar cells collectively called the membranous granulose which secrete follicular fluid What is a corpus luteum? It is what's left of the follicle after a woman ovulates, glandular ovarian structure that produces progesterone. The ruptured vesicular follicle is converted to corpus leuteum. 12) What is the major hormone produced by the vesicular follicle? Estrogen What is the major hormone produced by the corpus luteum? Progesterone (and some estrogen) 13) 1. B 2. C 3. C 4. D 14) The cellular product of spermatogenesis is four _____________; the final product of oogenesis is one ________ and three ____________ Spermatids, ovum, polar bodies. What is the function of the unequal result of oogenesis in the female? To provide the ovum or functional gamete w/adequate nutritional reserves so that it can survive its journey to the uterus. What is the fate of the 3 tiny cells produced during oogenesis? Why? They will deteriorate; they lack sustaining cytoplasm w/nutrient reserves. 15) 1. FSH 2. LH 3. Estrogen and Progesterone 4. Estrogen 5. LH 6. LH 16) Why does the corpus luteum deteriorate toward the end of the ovarian cycle? Because blood levels of the anterior pituitary hormone LH are very low 17) 1. B 2. A 3. B 4. B 5. A 18) What uterine tissue undergoes dramatic changes during the menstrual cycle? Endometrium 19) When during the female menstrual cycle would fertilization be unlikely? Explain why? Anytime but the three-day interval (days 14-16) around ovulation (28 day cycle assumed) 20) Assume that a woman could be an â€Å"on demand† ovulator like the rabbit, in which copulation stimulates the hypothalamic-anterior pituitary axis and causes LH release, and an oocyte was ovulated and fertilized on day 26 of her 28-day cycle. Why would a successful pregnancy be unlikely at this time? The uterine lining goes through a cycle of building up every cycle to accept an embryo. By the time day 26 comes along, the lining is getting ready to slough off during the next period. Most likely the lining of the uterus would not be able to support the implantation and development of the embryo at this time.

Bskyb Marketing Plan

The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK. BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making momentous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presen ted in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013) Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted. This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well benefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80). In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific marke t. The marketing plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers. On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting. The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005). For getting done a thriving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. Marketing Mix Strategy The strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky). Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning. So far as performance achievement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_2 01213. pdf [23rd March, 2013] Bskyb Marketing Plan The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK. BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making momentous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presen ted in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013) Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted. This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well benefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80). In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific marke t. The marketing plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers. On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting. The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005). For getting done a thriving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. Marketing Mix Strategy The strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky). Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning. So far as performance achievement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_2 01213. pdf [23rd March, 2013]

Helicobacter pylori in gastrointestinal disorders Essay

Helicobacter pylori in gastrointestinal disorders - Essay Example pylori is the production of urease (Graham & Sung, 2006). H.pylori infection is typically acquired in childhood, and affects children by the age of 10-years in developing countries (Graham & Sung, 2006). In developed countries, an age-related increase in prevalence of the disease is seen (Graham & Sung, 2006). Humans are the primary reservoir of infection and the primary mode of transmission is person to person (Graham & Sung, 2006). Oral-to-oral transmission is supported by the finding of H. pylori in dental plaque and saliva by culture and polymerase chain reaction (PCR) while fecal-to-oral transmission is supported by the finding of H. pylori in stool by culture and PCR (Graham & Sung, 2006). Gastro-oral transmission is also possible but more evidence is needed (Graham & Sung, 2006). The ability of H. pylori to colonize and damage gastric mucosal cells is determined by the immune gene polymorphisms of the host and the gastric acid secretion (Kusters, van Vliet, Kuipers, 2006). In addition, bacterial virulence factors like the cytotoxin-associated gene pathogenicity island-encoded protein (CagA) and the vacuolating cytotoxin (VacA) help in the colonization (Kusters, van Vliet, Kuipers, 2006) and also triggers the host inflammatory response by activating the nuclear factor kappaB-dependent gene transcription (Zarrilli, Ricci, Romano, 1999). â€Å"Urease and/or motility of the bacterium, presence of lipopolysaccharide (LPS) and various bacterial enzymes† are also known to affect the colonization (Lee, 2005.) The healing of the gastric mucosa is also impaired â€Å"through inhibition of epidermal growth factor receptor-dependent signal transduction pathways and induction of apoptosis† (Zarrilli, Ricci, Romano, 1999). H. pylori infection also may lead to the progression from chronic gastritis to gastric adenocarcinoma (Zarrilli, Ricci, Romano, 1999). The â€Å"cag pathogenicity island (cagPAI), which encodes the type IV secretion

PROJECT Essay Example | Topics and Well Written Essays - 1000 words

PROJECT - Essay Example In most cases, each of the two behaviors occur independently infrequently, symptoms usually beginning to show before the individual is seven years old. According to a Philip, Gilliam, Liverpool, Weddle, Malek, Sharp, Greenstein, Evans, Rapoport and Giedd (2010), ADHD, also known as Attention deficit disorder (ADD), the condition evidently occurs when the behavior lie at the extreme end of a continuous distribution of cognitive impairments and symptoms and that lie below. A significant number of those having ADHD in childhood are likely to retain the symptoms of the condition in adulthood. Indeed according to Howell, Huessy and Hassuk (1985), those children that exhibited behavior related to ADHD in elementary school risked showing the symptoms in high school and as young adults. In fact most of those with the condition performed poorly in school and had social problems later in life (Howell et al. 1985). This study investigates the relationship between various variables and the prese nce of ADHD. The objective of this study was to establish if there is a significant relationship between the existence of ADD-like behavior and IQ score. ... Age at first assessment, family background, racial/ethnic identity and other background variables were not assessed. Procedure All participants were part of a larger study conducted by Howell, Huessy, and Hassuk (1985). The original study began with 501 children in the second grade and consisted of six stages of data collection: 2nd grade, 4th grade, 5th grade, 9th grade, 12th grade, and 3 years post graduation. The first three assessments were collected via the child’s current teacher, the second two assessments were collected via school records and the final assessment was an extensive interview. Due to normal attrition, the sample size was reduced to 352 children by the end of the fifth grade. The present study utilizes data collected during all six collection periods and includes only those for whom complete data is available (N = 216). Measures Gender. The gender of the child was collected via a questionnaire completed by the child’s second grade teacher. Grade rep etition. Whether or not the child repeated a grade during high school was assessed via school records at the end of the 12th grade. English level. The level of English class the child was enrolled in was assessed via the school record in the ninth grade. The three categories were: remedial, general and college preparatory. English grade. The grade the child received in English during the ninth grade was assessed via school records. Grades were: A, B, C, D, or F. Social adjustment problems. Whether or not the child exhibited any social adjustment problems in the ninth grade was assessed via school records. A child was considered to have a social adjustment problem if there were at least two notations in the record of infractions like disruptive classroom behavior, truancy, or

Sports Science Essay Example | Topics and Well Written Essays - 1500 words

Sports Science - Essay Example Though it not a new theory, yet it should be recognized that majority of research is based on experience from dealing with sporting activities, which have been practiced to underpin physical education for many years. The remarkable theory about LTAD is that it brings the variety of theories practiced by different bodies under one umbrella with codified structures and systems. LTAD has 'packaged' the theories for mass understanding and has adopted more effective mechanism for applying the theories to integrate whole sports system which includes coaching, training, playing and competition. The basic principles on which LTAD is based are: It is necessary to devote 8-12 years of consistent practice in order to achieve the level of an expert in that field. Research confirms that this is true about developing any skill, such as learning to play musical instrument or playing sport. This is also referred to as '10,000 hour rule' which relates to practice of 3hours a day for ten years. This requires focused and consistent commitment, and not most players would achieve it. The objective is to encourage and enable all young people to develop confidence in their basic movement skill which are fundamental. Expose young children to wide variety of sports at an early age, which prepares them with better attitude for lifelong participation in sport, because their self-perception of their sporting ability is positive. It also better prepares them to achieve their full potential. The objective is to identify those stages during child's physical and psychological development that offer optimum opportunities to develop movement skill-agility, balance, co-ordination; basic sport skills like running, jumping, throwing and striking; which are necessary attribute for sports related activities. Missing these optimum stages can have impact on reaching their highest potential. LTAD is systematic training in childhood and adolescence which opens the window of opportunity for future success as an athlete. "A specific and well-planned practice, training, competition and recovery regime will ensure optimum development throughout an athlete's career" http://www.sportdevelopment.org.uk/html/balyi2004.html The ultimate objective to ensure sustained success which comes from training and performing well over long term rather than winning in short term. Athletic preparation is serious commitment and there is no escape from hard and consistent practice. There is no short cut to Athlete training. LTAD is a sports science which is based on training, competition, and recovery plan which is based on the developmental age which is the maturation level of the child rather than the chronological age. "The program is athlete centred, coach driven, and administration, sport science, and sponsor supported. Athletes who progress through LTAD experience training and competition in programs that consider their biological and training ages in creating periodized plans specific to their development needs" http://www.ltad.ca/content/home.asp LTAD has developed two specialization models: Early specialization model focuses on these areas; Training to train stage Training to compete stage Training to win stage Retirement/ retainment Late specialization model, focuses on these areas; Fundamental stage Learning to train stage

Managing Projects and Operations Essay Example | Topics and Well Written Essays - 2000 words

Managing Projects and Operations - Essay Example The centre is focused on providing twenty four hour fitness services seven days a week (Martin and Tate, 1997). There is need to identify internal strengths and weaknesses of the fitness center for purposes of bridging the gap existing between community, current status of the organization and future expectations. In normal situations, such organization’s strengths are determined through assessment of various sectors and prospects within the company. These aspects include employees, nature of facility, skills and expertise, nature of equipments and activities and human resource management cares for their employees and the surrounding community including training and development. Overall weaknesses are normally determined through the assessment on availability of enough funds required for expansion, low rates of employee turn-over, poorly laid down structures on strategic management, poor locations and poor communication links (Barney, 2007). Energise Health & Fitness Centre wou ld be faced with external opportunities some of which include; relational ties between the gym and other organizations, marketing principles and strategies, nature of incentives rendered to, government regulation and incorporation of information technology. The center will be faced by equal threats which include; economic turmoil, loss of employees and clients, increase in costs of expertise services and stiff competition from other fitness centers (24 Hour Fitness, 2012). Various factors should be considered based on employees within the center; these include the nature of skills irrespective of the education level, Knowledge on the use of facilities, impact on others both inside and outside the company. Concerning business level, certain considerations should be made dealing with areas such as reputation, Capacity, Responsiveness and customer attitudes. Based on corporate level, there is involvement of processes and structures utilized in managing business affairs of such faciliti es. This would involve incorporation on areas involving competitive advantages and disadvantages and the nature of services. Then finally there is high positioned executive level which involves vital exercises such as quality assessment, Installation and service capabilities (Martin and Tate, 1997). Effectiveness on corporate governance within the facility can be achieved through approved principles, rules and regulations which should provide necessary foundation and guidance for leadership. Leadership within the gym should comprise of management team accountable to the running of the gym on a 24-hour basis. The management is endowed with the responsibility of having accurate and up to-date information concerning the facility. The fitness center should also have chief executive officer whose role is different from the overall chairman. The powers and authority held by the two should be checked for the purposes of offering balance within decision making. Then there are shareholders w ho should be fully involved in the organization’s activities involving concerns of the surrounding community. Implications on the gym and its strategic operations Robust management practices within corporate governance will be essential in determining the level of customers attracted to the facility. This is since it would ensure profitable management of resources and assets. Good corporate governance would also ensure improvement in communication and implementation of new and workable

Antigone Essay Example | Topics and Well Written Essays - 5750 words

Antigone - Essay Example This study looks into â€Å"Antigone† by Sophocles that is about Antigone’s struggles with what she thinks is right versus what Creon believes is right. They have differences in what morality is about and who should define it. The play depicts the conflict between serving the state’s authority and observing one’s family duties. Creon makes a law that prevents Polyneices from having a proper burial, because he is a traitor to Thebes. He declares: Him I decree that none should dare entomb, That none should utter wail or loud lament, But leave his corpse unburied, by the dogs And vultures mangled, foul to look upon. Antigone, however, is willing to defy the king, so that she can bury Polyneices. For her, her family duties come first before her duties as a citizen. She reinforces her belief to Ismene, who tries to stop her in disobeying Creon: â€Å"At least he is my brother-and yours, too,†¦ I will not prove false to him†. Antigone thinks that the laws can be damned, if it means failing her brother. Another cause of moral conflict in the play is the conflict between duties to the gods and duties to the state. Creon stresses to his son Haemon that the former’s will represents the will of the state or Thebes: â€Å"The state, I pray,/It is not reckoned his who governs it?†. As a result, people must follow him, or else political instability will occur. Antigone undermines the need to obey Creon, when she prefers following the laws of the gods. The gods want the dead to be buried properly, so Antigone says: â€Å"Who traced these laws for all the sons of men;/Nor did I dee m thy edicts strong enough,/Coming from mortal man, to set at naught† ... The gods want the dead to be buried properly, so Antigone says: â€Å"Who traced these laws for all the sons of men;/Nor did I deem thy edicts strong enough,/Coming from mortal man, to set at naught† (Sophocles 495-497). For her, mortal laws are inferior to divine laws. The causes of these conflicts are deaths, where Antigone’s death starts a cycle of death in Creon’s family. When Antigone commits suicide, Haemon follows suit. Then, Haemon’s mother kills herself too. In the end, Creon only wanted to punish one woman for her insubordination, and yet he suffered the most, because all his loved ones died. The main causes of moral conflicts are differences in duties and laws. For Antigone, her duty to her family and the gods are more important than her civic duties. Divine laws are heavier for her than man-made laws. Creon, however, insists on the paramount importance of his laws and civic duties. The effects of his decree are deaths and his unhappiness. Work Cited Sophocles. Antigone. Web. 30 Jan. 2012. . Lesson 4 Journal Entry # 1 of 14 Journal Exercise 4.1: Essay Ideas Before you begin the reading for this section, brainstorm possible essay topics. You can choose any issue, situation, or event that catches your interest. Your textbook offers some general possibilities for topics on page 752. You should list at least five possible topics. Journal Entry Some of the five possible topics I have thought about are: 1) Causes and effects of moral conflict 2) Causes and effects of being an individualist 3) Causes and effects of being a ruler 4) Causes and effects of being a woman 5) Causes and effects of being a tyrant Lesson 4 Journal Entry # 2 of 14 Journal Exercise 4.2: Synopsis

Enterprise and Entrepreneurial Management Assignment - 2

Enterprise and Entrepreneurial Management - Assignment Example The business planning process consists of different interdependent elements; each element geared for the ‘creation of a successful entrepreneurial venture.’ Since precious time is allocated for the completion of each element, it is necessary to evaluate their value in terms of successfully creating a business venture. Thus, the first part of this paper will provide a critique of each of the business planning process’ elements to determine and validate its inherent value. Elements: The Introduction Idea Generation. The first step of every business venture spawns from two personal views: the perceived market needs or wants and the manner by which these two can be met. The latter is commonly characterized by the prime planner’s personal capability, hobby, or any activity that has the potential economic value as a product or service commodity. These two views are the product of the prime planner’s idea generation and serve as the supporting backbone of t he whole business plan. The next set of ideas will then root from these two views. This being the case, it is essential to keep the main ideas valid, consistent and applicable to all other components to assure a sturdy framework for the whole business plan. Strategic Objectives. These are the types of objectives that are safeguarded by a unifying strategy (Robert, 1998). These objectives, which were set by the planner to secure both market and post its position as a reputable provider of services or products, have to be realistically realized; thus, the use of strategies. However, objectives are ever-changing and are periodically divided by the short-term and long-term goals. Objectives may come in the form of profit, equipment or service upgrades, advancement in market position against competitors, and other visions of business progress. Market Analysis and Research. Apart from building the foundations of the business plan through ideas and objectives, it is essential that relevant information about the market environment is incorporated. This element, amongst all the other, has the most potential of adding realistic facts and procures necessary strategies. The result of this research and analysis may specifically point the current and the target position of the business in terms of its industry. By realizing this position, the planner will have an inclination of what destination the business should take and importantly, how to get there. Understanding the Competition. Knowledge of the market environment introduces the presence of the business competitors. This element focuses on acknowledging the threats and opportunities these competitors present and serve to be part of the factors in designing the marketing strategies (Harvard Business School Press, 2010). In business, ignorance of the business’ competitors can be one of the most costly errors. Competition can be in several forms such as a strategic location (upon close proximity with clients), indu stry position, product or service bundle, et cetera. Financial Projections. Most helpful in delegating potential business investments are the financial information which consisted of cash flow, profit and loss forecast, and balance sheet projections. These proforma of figures immediately relate to potential financial returns - the investors’ gain (or loss) in joining a business venture (Parker, 2006). The investors also eye on the financial forecasts of cash flow as well as the profit and loss since these two

Case Study Example | Topics and Well Written Essays - 1000 words

Case Study Example Just in the United States alone, based from the national statistics of 1995, there was an estimated 438,200 children who got lost, injured, or otherwise missing. At any time a child is reported missing, there is not enough evidence to determine whether he or she is the victim of foul play or just inadvertently or unavoidably detained. For a situation in which a child who is found after wandering away from his or her parents in a shopping mall, a park, or amusement park would be considered a missing child. In some cases where a child is injured and cannot immediately obtain help, that child is considered missing until parents and/or authorities will be notified of the child’s whereabouts. In cases where a child makes an unscheduled stop at a video arcade or friend’s house, once found the child is considered to have been missing under otherwise unknown circumstances (â€Å"Statistics 25 Years: 1984 – 2009†). Half of the children involved are younger than 4 years of age. Most of these cases last about 24 hours, one fifth experience physical harm, and 14 percent of the children are either abused or assaulted during the episode (â€Å"Statistics 25 Years: 1984 – 2009†).. At least 797,500 children who are younger than 18 was reported missing in a one-year period of time studied resulting in an average of 2,185 children being reported missing each day (â€Å"Statistics 25 Years: 1984 – 2009†). In situations where your child wanders off and a stranger comes up to them, inform them ahead of time that some strangers are friends. They may be nice, that is true, but this isn’t always the case. Unfortunately you can never tell just by looking at them but you may be able to tell if the situation seems to make you feel good or bad. Usually, when a child goes missing, they meet strangers not only telling them that they would help them find their way back to their parents but also asking them to do something without

The Political and Economical Differences Between the Spanish and English Colonies Essay Example for Free

The Political and Economical Differences Between the Spanish and English Colonies Essay The Spanish and English colonies both moved to North America seeking opportunities. The difference is that the Spaniards sought gold, while the English colonists sought freedom, religiously or otherwise. Therefore, the Spanish settlements in the Southwest and the English colonies in New England had very different approaches to both politics and economic development. The Spaniards had ventured to the United States region of America from their previous Latin America area. They expected to find the same success they did in South and Central America. However, they encountered a few problems that affected their type of political development. The main problem was that there was hardly any gold. The Spaniards had relied heavily on this income and that was mainly their point of being in the Southwest. Since they were mainly after gold and converting Native Americans to Catholicism, they brought over few women and had little to no permanent settlements. They were there to do their jobs, get rich with gold, and go home. Because of this, they had few issues with their government being autocratic. This means that the royal crown had overall control of all the colonial decisions. The crown kept tight control of the Spanish settlements because like I stated above, they were there to do their job, and therefore this form of political control worked for the Spanish. However, the autocratic type of government did not work for the English settlements. Many colonists came to America for religious freedom, and a new chance for a better life. They also brought over families. This allowed them to create permanent settlements with schools and churches and eventually new generations. The English settlers came primarily with joint stock companies and not sent by the crown, unlike the Spanish. Therefore, the English colonies had established a form of self-government and later had the early beginnings of a democracy with assemblies and several elected officials like governors in some select states. The Spanish had little economic development in their settlements. This was mainly because of their hunt for gold. That’s what they were spending all their time on so they couldn’t create a thriving trade and businesses started. That coupled with few natural resources led to this slow economic development that is vital to survival of colonies. In contrast to the Spanish, the English colonies created a flourishing trade and consequently had great economic development. Because families had moved and towns were set up, the colonies could establish complex businesses and figure out how best to use their land. The colonies used their resources to create a good lumbering, fur trade, and fishing industries, which again furthered their economic development. Simply put, the English colonies had greater economic development and the Spanish had a very different approach to their politics and governing. All of these differences stemmed from who travelled to the colonies and why.

Healthcare Managment Essay Example for Free

Healthcare Managment Essay What is healthcare management? Let’s sum it up to get a better sense of all what partakes in it, as well of doing it in an effective way. Simply put is the overseeing of all the healthcare facilities. Most likely patient encounter is not so likely, unless there is a means to speak or deal with a situation directly with patient. Healthcare relates to insurance companies, organization, and hospitals. It can get a little difficult because there are so many roles such ass, human resources, equipment, and scheduling . Being in this field is quite diverse, due to the many fields. Four Functions * As I mentioned before having this role you must be effective, in doing so there are functions that need to be set and used on a day to day basis. The first is â€Å"organizing†, which to have organization is wonderful and keeps things running smoothly. What does this consist of simply understanding your staff and helping them with their staff by assigning them with their own and last but not least support. When employees have this to fall back on it helps in many ways for the organization. Second, â€Å"planning† you can never go wrong if you plan right and plan ahead. There are objectives that need to completed, which requires decision to be made. It gives an overview of what is expected and gives better insight for all. Third, â€Å"controlling† it is not necessarily what may come to mind at first. Managers have an obligation to always we on top of things, therefore in order for this to be done being involved with the performance of the team must come into pl ay. This allows management to be able to focus on what needs to be done whether good or bad. In turn it gives an overview of how things our running. Fourth, â€Å"leading† I see as not trying to be someone’s boss/manager it is someone who builds you up for success. I can say myself that putting all four functions to work together every work day probably is not so easy. No manager is perfect, the most important thing is that you try to incorporate all in some fashion and with that things should be effective. Having children myself I feel that I am a manager with everything to go with all wrapped up in one. I am needed to make my household run in functional way. If there were no guidelines and leadership it would all come tumbling down. What Do I Want to Gain? * Learning how to be more diversified and in the professional healthcare world. I feel very strongly about this because my most absolute goal is to become a healthcare manager and I know that there is an overwhelming increases in diversity now days. Since knowing this and seeing I first hand I would like to make sure that when I become a manager for a facilities I can uphold the standard and respect for all people. This is not only for the staff, but for the patient’s sake as well. Having the knowledge and to be able to teach other and implement it within. References Lombardi, D. N., Schermerhorn, J. R. (2007). Health care management: Tools and techniques for managing in a health care environment. Hoboken, NJ: John Wiley Sons. Sherman, C. (1999). Raising management standards in American healthcare. Healthcare Executive, 14(2), 12-7. Retrieved from http://search.proquest.com/docview/200287995?accountid=35812 Wallick, W. G., Stager, K. J. (2002). Healthcare managers roles, competencies, and outputs in organizational performance improvement / practitioner response. Journal of Healthcare Management, 47(6), 390-401; discussion 401-2. Retrieved from http://search.proquest.com/docview/206729167?accountid=35812

Gender Differences in Crime

Gender Differences in Crime Criminal patterns by women and by men have both similarities and differences. Women and men are more prone to committing minor substance abuse and property crimes, rather than serious ones like murder or robbery. The main gender disparity in criminal activity is that men commit offenses at a higher rate than women do, except for prostitution (Heidensohn). Gender difference is more distinct in serious crimes, while it is least discernible in petty ones, which is a phenomenon called gender gap in offending (Rennison, 2009, p. 172). Particularly, it has been evidenced that 19% of criminal act perpetrators are women, yet they are also more likely victims of crime: as of late 2009, two women are slain every week by a former or current partner, and 44% of violent crimes against females are domestic (White, 2010). Meanwhile, women have been imprisoned for offenses like possession of stolen property, theft and drug charges. Other characteristics of female offenders include, (i) 15% have been confined to a psychiatric hospital, (ii) 40% have been drug-dependent since the year prior to their imprisonment, (iii) 20% have been in rehabilitation (White, 2010). A new focus of criminology is the study of criminal careers and although research on this topic has been limited to violent offenses, it has been established that (i) women perpetrate violent crimes to a much lesser degree than males; (ii) the criminal careers of violent women start and reach its peak a bit earlier than men; and (iii) to thoroughly comprehend the gender gap in crime, variables such as age and gender must be taken into account (Rennison, 2009). According to Callie Marie Rennison, race has always played an essential role in violent offending (175). She pointed out that minorities make up a large population of offenders. For instance, Rennison cites data from the U.S. Department of Justice gleaned from arrest reports and victimization surveys attesting that Blacks are disproportionately found among violent offenders (Rennison, 2007, p. 175). She also lamented the fact that studies on gender gap have largely omitted gender and age, and joins the call for moving beyond simple comparisons of offending by gender (Rennison, 2007, p. 175). Evidence attests that there is a substantial overlapping in the social perspective of criminal acts perpetrated by men and women (Hall, 2009, p. 5). To note, it has been proven that female and male offenders both usually have low socio-economic standing, come from minority groups, unemployed or under-employed, and poorly-educated (Hall, 2007). In light of these social implications on gender disparity in crime, there have been questions on whether biological factors could be stronger determinants in crime as compared to social factors. Here is a look at the differing theories on crime and gender disparity. Traditional theories about gender disparity in crime are, Anomie, Labeling and Personality Theory. Anomie postulates that females commit crimes at a lower rate than males because they are less subjected to cultural pressures to achieve success materially (Hall, 2007). In Labeling, parental acceptance of violence, neighborhood and home violence all increase the odds that a male will be involved in crime and violence (Ramoutar and Farrington, 2005.) Males who have had episodes of severe punishments at home for misdemeanors were less likely to commit property crimes or violent offenses. Meanwhile, men who were labeled negatively by people in his environment, and men who had poor self-esteems, were twice as likely to participate in violent and property crimes (Ramoutar and Farrington, 2005, p. 563) On the other hand, women who perceived that they were negatively labeled tended to participate in violent crimes, but females who have been at the receiving end of violence were more likely to be involved in both petty and violent crimes (Ramoutar and Farrington, 2005.) In contrast with their male counterparts, being subjected to severe punishments at home due to misdemeanors, increased females tendency to commit violent crimes. The most dominant personality dimensions that are associated with crime are self-centered orientation, low empathy, venturesomeness and impulsivity (Ramoutar and Farrington, 2005, p. 558). Male offenders were characterized by enjoyment of intense and new endeavors, as well as by risk taking all descriptive of venturesomeness. They also had low rates of empathy. In female offenders, venturesomeness and impulsivity were reasons for criminal behavior; and, self-centeredness increased female offending by 100%. Female offenders were not characterized by low empathy and low empathy (Ramoutar and Farrington, 2005). Biological Perspective The biological perspective on gender differences in crime rate points out that genetics determines the criminal behavior of a person. Neurochemicals trigger the behavioral tendencies and patterns in the human brain. One of these neurochemicals, monoamine oxidase (MOA), is linked to antisocial behavior: low levels of monoamine oxidase A (MAOA) cause disinhibition, which, in turn, can result in aggression and impulsivity (Jones 2005). MOA has intertwining functions with other neurochemicals that have already been associated with criminal and antisocial behavior, like dopamine, serotonin, epinephrine and norepinephrine. Dopamine, epinephrine and norepinephrine are also closely linked with the personality factor of psychosis (Jones 2005). On the other hand, serotonin affects brain development, and low levels of serotonin plays a significant role in triggering bipolar disorder, anxiety and depression. Moreover, serotonin is closely linked with aggression, which can be a trigger for criminal behavior. Dopamine is one of the neurotransmitters of the brain that provides feelings of pleasure, and thus, motivates people to do certain acts. A study conducted by Katherine Morley and Dwayne Hall in 2003 showed that there is an association between violent offenders and the dopaminergic pathway (Morley and Hall, 2003). Basing on these information, it could also be plausible that genetics plays a role in criminal behavior. Hence, supporters of the biological theory in criminal behavior assert that crime rates may be curbed by monitoring offspring and immediate family of known criminals, so that they may be tested for MAO (Morley and Hall, 2003). On the other hand, critics point out that this is not easy to accomplish because of m oral implications youngsters could be classified as potential criminals even if they have not committed any offense yet. Also, there is the ever present fear that governments may start using drugs to wage battle against crime, instead of addressing relevant social problems. It is important to recall that gender disparity in crime high level of male offending in comparison with females is absolutely accepted by criminologists. It is also important to note that gender disparity varies according to time, geographic area, race and age of the perpetrators. If gender disparity is indeed caused by genes, then the former will not vary as it does according to time, geographic area, race and age of the perpetrators. Thus, the biological theory is rather inadequate to explain gender differences in crime rate. New Female Criminal Freda Adler, a criminal professor at Rutgers University, published a book in 1975, entitled Sisters in crime: The rise of the new female criminal (Adler, 1975). The profile of the new female criminal, as explained by Adler, was considered as the most powerful and influential expert on female criminality more than three decades ago. According to Adler, the feminist movement may be credited with promoting positive changes in womens lives, i.e., social position, employment, marriage and family (Hamilton, 2010). She noted that women used to have the same hopes and ambitions as men, but they have not been able to attain these because of oppression towards their gender. Womens liberation changed all these, as females began to be empowered to pursue their dreams and ambitions and achieve them. However, Adler explained that womens lib had a darker side (Hamilton, 2010). Just as they were being productive, they were also pressing into crime (Hamilton, 2010). Women began to compete with men, even in the criminal world, wherein they were attempting to carve their own niches. And just as women became stevedores, soldiers, lawyers and doctors; they also became terrorists, embezzlers, forgers and burglars (Hamilton, 2010). Adler theorized that with womens liberation, a new breed of women offenders had come on the scene. She noted that the feminist movement created structural opportunities which women took advantage of by adopting the same characteristics as men: risk-taking, aggression and assertiveness. These, she said, were also the same qualities that enabled men to commit crimes. Adler has since, authored three more books on the topic, but modern times has seen critics bringing down her theories. For one, Adlers theories are weak in the sense that there are no supporting research evidencing that females who lived liberated lives committed more crimes than their more traditional peers. In addition to this, while it has been proven that most women offenders come from the lower socio-economic ladder, these same women rejected feminist ideals as distinctly middle-class. Moreover, feminists themselves shot down her theories, stating that these undermined the good intentions of womens rights (Hamilton, 2 010). Thus, it may be said that the new female criminal is more of a myth than reality. Which Theory is Correct? There are certain things to consider before determining which theory about gender  differences in crime is correct. Women have been engendered by moral principles which inculcate nurturing values in them, which restrain them from committing injurious deeds to others. Hence, females were less apt to commit crimes than the male counterparts, because of their nurturing and dependent nature (Cole and Smith, 2007, p. 57). Moreover, the criminal environment demands violence and physical power, which may account for lesser frequency and seriousness of crimes committed by women. Male have enhanced physical prowess and strength needed to commit graver crimes (JRank, 2010). In addition to this, women who wanted quick money but had no other means of getting it had opportunities to go into prostitution rather than commit crimes (JRank, 2010). Taking into consideration all these information, majority of studies concede that traditional theories are not given the deserving credit for explaining the patterns in criminal activity as it pertains to gender differences. Most of these theories are backed by hard evidence, and have outlasted the numerous modern theories that have sprung up and just as quickly, debunked by one study or the other. Majority of theorists agree that traditional perspectives are inadequate in explaining gender disparity in serious crimes, but a painstaking study of available data from research and experiments reveal that there is simply not much information in this area. Thus, the trend towards studying gender equality/inequality in criminal behavior must be continued, taking into consideration both traditional and biological perspectives, towards learning more about serious crimes. In doing this, the greater goal of curbing crime rates through significant research may be achieved.

Depression Essay -- essays research papers

Depression and suicide are two causes of death that are increasing in prevalence for all age groups. They are also on the rise in a specific age group, that of older adults. The theory behind this finding that older adults are becoming more and more depressed and committing suicide at a greater rate than ever before is due to their failing physical and mental health. The purpose of this paper is to expand upon and prove this theory by gathering statistics about suicide in older adults, and by obtaining the information of scholarly sources by summarizing their views as it relates to the above mentioned theory. Official suicide statistics identify older adults as a high-risk group (Mireault & Deman, 1996). In 1992, it was reported that older adults comprised about 13% of the U.S. population, yet accounted for 20% of its suicides; in contrast, young people, ages 15-24, comprised about 14% of the population and accounted for 15% of the suicides (Miller, Segal, & Coolidge, 2001). Among older persons, there are between two to four suicide attempts for every completed attempt (Miller, Segal, & Coolidge, 2001). However, the suicide completion rate of older adults is 50% higher than the population as a whole. This is because older adults who attempt suicide die from the attempt more often than any other age group. Not only do elders kill themselves at a greater rate than any other group in society, but they tend to be more determined and purposeful (Weaver & Koenig, 2001). Studies of Depression and Suicide in Older Adults Depression in Older Adults A study was conducted examining the relationships between disease severity, functional impairment, and depression among a sample of older adults with age-related macular degeneration. It showed that the relationship between visual acuity and physical function was moderated by depressive symptoms (Casten, Rovner, & Edmonds, 2002). It appears that when faced with vision loss, depressed persons tend to generalize their disability to activities that are not necessarily vision dependent. They seem to adopt the attitude of not being able to see leads to not being able to do. This attitude is in line with the cognitive theory of depression in which depressed persons engage in faulty information processing (Casten, Rovner, & Edmonds, 2002). Suicide in Older Adults A study about older adult suicide was c... ... adults, reasons for depression in older adults, reasons for suicide in older adults, and included studies on depression and suicide in older adults. A review of suicide notes from older adults was also conducted. It was found that the theory to be corroborated was successful. It is true, based on the findings from the above mentioned sources, that depression and suicide are increasing in prevalence among older adults due to their failing physical and mental health. There are several aspects to physical and mental health, however they appear to be the main causes for the increase in depression and suicide among older adults. Reasons for depression among older adults briefly include anxiety, cognitive dysfunction, genetic factors, interpersonal relations, and stressful life events. Reasons for suicide among older adults can be briefly summarized by physical and psychiatric illnesses, unbearable psychological pain, cognitive construction, indirect expressions, inability to adjust, interpersonal relations, rejection-aggression, alcohol abuse, identification-egression, visual impairment, neurological disorders, malignant disease cardiovascular disease, and musculoskeletal disorders.

protest song report :: essays research papers

Report on Protest Song 'This Bomb has Got to Go' by Peggy Seeger and Ewan MacColl. Peggy Seeger and Ewan MacColl were popular Folk musicians prior to and during the Vietnam War Era. They had a love of humanity and a great desire for justice and peace in the world. The subjects of their songs were real people in a real world. They wrote and sang about survival. Their lyrics were simple and sometimes traditional melodies formed the basis of their songs. Their musical equipment was mostly acoustic and they performed to large audiences throughout the world. They released many albums. A favourite peace march song around 1963 was 'That Bomb has Got to Go'. In this song Seeger and MacColl describe the feelings and relate the events surrounding the times of the 1960's when many nations were arming themselves for war and they warn of the dangers of using all bombs(including nuclear bombs)as weapons. This can be seen through such lyrics as 'fall out here and fall out there' and 'strontium ninety everywhere'. The song also describes their prophetic dream where the Prime Minister calls for disarmament in an over-crowded world and the Tories 'see the light'. The main points of the song tell about the size of the bomb and the number of people one bomb can kill. It tells of the hopes of old folk, children at school, and the newly-born Prince, all of whom have a plan to march to Trafalgar Square, London to protest 'That Bomb Has Got to Go!' The purpose of the song is to encourage the audience to take action and to attend the protest march which ends in the gathering of protestors at Trafalgar Square, London, where the politicians, the Queen, the Prime Minister would notice them and be forced to re-think their Defence Policies. The lyrics, 'I dreamed the Tories saw the light' and MacMillan (the Prime Minister) spoke in Parliament, 'let's stop this damned rearmament' indicate that the songwriters believed that their cause would result in successful disarmament and ban of nuclear bombs. Even the newly-born prince who could not yet walk was supposed to have said 'We're marching to Trafalgar Square, ... to declare 'THAT BOMB HAS GOT TO GO'. Because everyone, including babies and old folk were marching, the audience would have felt compelled to join in. They were being positioned to feel that it was normal to protest. The song appeals to all persons who want to see peace in an overcrowded world, to those who want to 'live to a ripe old age', and to those persons who practice 'the golden rule'.

Dealing With Drugs :: essays research papers

My mother knew sports were the most important thing in my life. She tried to use my love of sports to keep me away from drugs. She told me drugs would keep me from performing at my best when I played football. But I had been reading the sports page since I was a little kid. I knew some of the best athletes in America were using drugs. Guys who could run a hundred yards in less than ten seconds were using drugs. They were doing great. Drugs weren’t hurting their performance. So I didn’t pay any attention to my mother’s warnings, and I started using drugs when I was fifteen (qtd. in Perkins and McMurtrie-Perkins 25-26). On the weekends, there is at least one party planned. Teens will find someway, no matter what to get either drunk or high. Many will lie, steal, or cheat so they can use. Some teens even spend an entire day trying to obtain their drugs of choice. Although many teens don’t use drugs because it is unacceptable, there is an increase in drug use among teens today, because sports athletes, movies, and music make it appear acceptable. It is true, of course, that athletes will and do get reprimanded for the use of drugs, but many still run the risk, and don’t get caught. They either use substances that are illegal in the sport or on the street. Steroids were first used by the Germans in World War II, then the Soviets started using them in sports in the late 1940’s(Cox). It seems that if an athlete gets caught with drugs they receive more publicity, young people see this and think that if they do drugs too then they will get more attention. Furthermore, Many young people consider athletes, actors, actresses, and musicians as role models. They try to model their lives after them, this, many times includes the celebrity’s drug use if they have used before. There are many biographies on television that deal with a celebrity and their drug use. Young people see these bios and think that drug use is just a part of growing up and that they will have to do it sometime so why not get it out of the way (Duncan). Undoubtedly, many actors and actresses have been involved in anti-drug campaigns; still many have been caught or confessed using drugs. They also play many roles in movies and shows in which they use drugs, granted older people know that they are only playing a role, but many younger viewers don’t.

Development of T-DNA Essay

Question: Describe the development of T-DNA-based vector systems from the Ti plasmid and the mechanisms of their delivery into plant cells. Answer:   Tumor-inducing plasmids (Ti plasmids) are used extensively in the construction of vectors and transgenic plants (Binns and Thomashow, 1988).   Ti plasmids are ~200-kb in size, derived from Agrobacterium tumefaciens, Gram-negative phytopathogenic soil bacteria that deliver DNA and proteins to plant cells at wound sites, resulting in crown gall tumorigenesis (Chilton et al., 1977). The generation of tumors depends on the induction of a set of Ti plasmid-encoded virulence (vir) genes acting through a virA/virG regulatory system, which primarily responds to monosaccharide and phenolic levels released by wounded plants.   The transferred DNA (T-DNA) of Ti plasmids is randomly integrated into the plant nuclear genome through a process known as non-homologous recombination (NHR) (Offringa et al., 1990). T-DNA is a single-stranded DNA molecule produced by a virDl/D2-encoded site-specific endonuclease that nicks within two border sequences of 24-bp in length, flanking the T-DNA   (van Haaren et al., 1987).   After cleavage and excision, the T-DNA binds with the DNA-binding protein VirE2 and the resulting complex is transferred to the plant cell via type IV-type secretion (Zupan and Zambryski, 1995). For genetic engineering purposes, the T-DNA region is modified into a non-tumor generating DNA segment by removal of genes that encode enzymes controlling auxin and cytokinin synthesis.   Cloned genes may be inserted into the T-DNA of a Ti plasmid that will eventually be introduced into cultured plant cells, leaf discs or root slices by infection.    Genes for antibiotic resistance are also incorporated into the T-DNA to facilitate selection of transformed cells.   Transformed cells are cultured in media containing auxins and cytokinins for growth and a specific antibiotic to aid identification of transformed clones.   There are reports of successful introduction of foreign genes for disease resistance, herbicide resistance and salt tolerance into commercially important plants.   Another way of transforming plants is by immersion of whole plants in a solution containing engineered-Ti Agrobacterium (Bechtold et al. 1993). Transformation may also be performed by exposing whole plants to a solution containing Agrobacterium that is carrying engineered or wild-type Ti plasmids. The plants must be treated in such a way to allow the Agrobacterium to enter tissue, either by applying a vacuum or by treating with detergents. The Agrobacterium penetrates the floral tissue and transforms the developing ovules. Isolation of seeds from these Agrobacterium-exposed plants yields up to 2% of the seeds that are transformed with the T-DNA. This approach is very useful for molecular genetic studies, such as for characterizing DNA sequences involved in the control of gene expression, or constructing large libraries of insertional mutants. Question:   Explain why transformation of certain species has been problematical and to what extent this has been overcome. Answer:   Ti plasmids encounter compatibility problems wherein closely related plasmids exclude each other.   The repABC genes have been identified to play a major role in this incompatibility.   This problem has been overcome by a curing method (Uragi et al., 2002) which is based on three steps.   Firstly, a curing plasmid is introduced, followed by a screening for Ti-less clones by either opine utilization or hybridization by using a highly conserved region of the virulence cluster as probe, and lastly, detection and deletion of the curing plasmid. Question:   What improvements can be made to the expression systems to overcome some of the objectives of the GM technology? The transformation mechanism of Ti plasmids is so powerful that it becomes a concern on whether other crops might be accidentally modified and propagated.   Termed as â€Å"xenogenic† plants, these plants result from the insertion of laboratory-designed DNA for which no naturally evolved genetic counterpart can be found.   Such DNA segments may integrate into the plant genome causing rearrangements in the nuclear material which may later result in species differentiation.   A silencing mechanism should be constructed to the expression systems of Ti plasmids to overcome such freak accident in GM technology. References Bechtold, N., Ellis, J. and Pelletier, G. (1993):   Agrobacterium mediated gene transfer by infiltration of adult Arabidopsis thaliana plants. C. R. Acad. Sci., 316: 1194–1199. Binns, A.N. and Thomashow, M.F.,   (1988):   Cell biology of Agrobacterium infection and transformation of plants.   Annu. Rev. Microbiol.,   42:575-606. Chilton, M.D., Drummond, M.H., Merio, D.J., Sciaky, D., Montoya, A.L., Gordon, M.P. and Nester, M.P.   (1977):   Stable incorporation of plasmid DNA into higher plant cells: The molecular basis of crown gall tumorigenesis.   Cell,   11:263-271. Matzke, A. J. M. and Chilton, M-D. (1981) Site-specific insertion of gene into T-DNA of the Agrobacterium tumor-inducing plasmid: An approach to genetic engineering of higher plant cells. J. Mol. Appl. Genet. 1: 39–49. Offringa, R., De Groot, M.J.A., Haagsman, H.J., Does, M.P., van den Elzen, P.J.M. and Hooykaas, P.J.J.   (1990):   Extrachromosomal homologous recombination and gene targeting in plant cells after Agrobacterium mediated transformation.   EMBO J., 9:3077-3084. Uragi, M., Suzuki, K. and Yoshida, K.   (2002):   A novel plasmid curing method using incompatibility of plant pathogenic Ti plasmids in Agrobacterium tumefaciens.   Genes Genet. Syst.   77:1-9. van Haaren, M.J., Sedee, N.J., Schilperoort, R.A. and Hooykaas, P.J. (1987): Overdrive is a T-region transfer enhancer which stimulates T-strand production in Agrobacterium tumefaciens. Nucl. Acids Res., 15: 8983–8997. Zupan, J., Muth, T., Draper, O. and Zambryski, P. (2000). The transfer of DNA from Agrobacterium tumefaciens into plants: a feast of fundamental insights. Plant J.,   23: 11–28. Zupan, J.R. and Zambryski, P. (1995): Transfer of T-DNA from Agrobacterium to the plant cell. Plant Physiol., 107: 1041–1047.

Mary Shelley’s Frankenstein Essay

At introductory, Frankenstein agrees ( by and by creation convinced), but so is xenophobic of what could happen if two wildcats wish the low gear wiz were alive, because destroys the creation he has non yet finished. Henry is killed by the shaft, in which Frankenstein is blamed, who again f all tolds frightfully ill again there he nails acquitted of his crime. He marries Elizabeth who gets murdered by the puppet on her wedding iniquity. Frankenstein dies and hence the deuce commits suicide as his condition has died. The wight is grotesquely described, mainly in chapter five, a main scene in the apologue.Words such(prenominal)(prenominal) as his discolour skin scarcely covered the black market of arteries and muscles beneath are used, which give the proof ref horrific images of how this prick mustiness look, Shelly wherefore contrasts the image establishd with nice images, such as teeth of pearly whiteness, juxtaposition is used here because afterwards the commentator is made to cogitate the tool looked lovely, the arrest cursorily changes, but these luxuriances l starsome(prenominal) formed a overmuch horrid contrast with the watery oculusball, that mindmed to the highest degree the same colour as the den white sockets in which they were set, video display how horrific this dick truly looked.This explanation is that of an adult, however the brutes mind has been reborn so he must outright be uncontaminated and innocent, therefore shouldnt be described in such vile directions, make us expression perturbing for him. The wolf is seen as a child, this is because he has never been born or seen the institution before, so couldnt possibly nurture an adult mind, he did non recognize how to speak, read or import when born, and had to thatched roof himself this deal outledge, as Frankenstein did non help.Frankenstein should of treated the peter as if he was a current baby, and help him, because he had non through with(p) anything wrong at this point, until he had abandon him, so he was l wizardly and confused. He tried to befriend Frankenstein during the beginning of his animateness by muttering words to him in a couthy manner, although Frankenstein took this as though he was going to attack him, He held up the curtain of the bed and his eyes, if eyes they whitethorn be called, were fixed on me. His jaws opened and he muttered some unarticulate sounds, while a grin wrinkled his cheeks but I escaped and bucket a colossal downstairs.The grin was taken by Frankenstein as an evil grin, signifying that the heller did not worry Frankenstein, but in reality, the wight was reasonable try outing to be friendly. yet, Frankenstein was stir with his creation, and decided to leave the flat, not to return, therefore the shaft was abandoned and lonely, to a fault he wouldnt have known what to do seeing as he could not recognise the world, and they could equally not understand his hid eous looks, therefore do the reader tactile property sorry for the monster as he hasnt done anything, I did not dare return to the apartment which I inhabited, this in addition channelises he is scared to return.The perception created by Shelley of the monster, is one that he firenot possibly be friendly because of how sickening he is, therefore battalion rallying cry abuse and refuse to communion to him in a civilized room without mocking him or commenting on how un pottyly he looks. Other people may be scared of him, so try to run away when he gets closing curtain, this entrust make him feel enraged with all the people who judge him by first impressions, without taking the courtesy to get to know him.He could of easily been a inviolable man but society border him out so he rapidly became the opposite, which makes us feel sorry for him as he cannot help being ugly and never gets a chance to turn out his nice personality, such as redeeming(a) children from drowning . He is a victim of Frankensteins ambitions and then abandonment, as Frankenstein was very eager, to the highest degree too eager, to create him, but after he saw what he had made, speedily despised him, left him comp permitely, with no motiveless way of living, thus up setting the creature because he never did anything wrong, just valued to be loved.Frankenstein should of looked after his creation because it is his responsibility, or should of never even created him if he had concept of the possibilities/consequences that could of happened, creating sympathy for the creature because no one wants him, not even his own father.The creature uses religious imagery when speaking to Frankenstein, such as Remember that I am thy creature I ought to be thy Adam, but I am rather the move angel and he is telling Frankenstein that he has just been born and is inquisitive like Adam and Eve were when venturing into the garden, but now he has fallen because of his abandonment, so perceives himself as a fallen angel. Also, relating to Adam, shows he accepts he must have an Eve, such as a bride. Frankenstein uses questions at their collision on the glacier, such as Do you dare approach me?And do not you fear the fierce vengeance of my tree branch wretched on your miserable soul? arduous to intimidate and draw the creature in, overly he uses the word, Devil, to rationalize how much he hates the creation and thinks he is small evil, this is also relating to religiousness. Then the creature explains to Frankenstein about how he feels about being alive and looking the way he does, which makes Frankenstein feel quite sorry for him, although the monster had admitted he murdered his family, but only because he wanted to get choke off at Frankenstein.The creature reasons with Frankenstein and asks him to create a lady creation, Still thou canst attend to and grant me thy compassion, Frankenstein agrees to do this as long as he leaves him alone and does not harm any more than people. Frankenstein beings bending on his creation on the second creation, but one night he sees the creature and realises what destruction has already took place, which frightens him about the destruction that two creations could do, creating destroy consequences.We then feel sorry for the creature because he has no friends and will concur on being lonely, but our effects drastically change when the creature threatens to be with him on his wedding night, making the reader feel angry with the creature for creating such havoc in Frankensteins life, although in the derriere of the readers mind, they still feel sorry for the creature because he is forever lonely.We can see the creature as romantic, as he would like a bride, this relates to Frankenstein when he is becalm and peaceful in the mountains, acting intimately romantic towards the scenery The pleasant sunshine, and the pure air of day, restored me to some degree of peace of mind and when I considered what ha d passed at the cottage. Frankenstein should of acted like a father to the creature because he created him so should take care of him, show him whats right and wrong, how to read/write/speak and general life skills.Instead, Frankenstein does none of these and does the opposite, abandoning him, leaving him to fend for himself. He also created the creature out of different system parts from other peoples bodies making him look disproportional and abnormal, as well as looking askew. He had been designing and creating this creation for so long and wanted to create him over such a long period, that when the creature was in the long run created he truly repulsed it, I had worked unspoken for nearly two years, for the sole occasion of infusing life into inanimate body.For this I deprived myself of rest and health. I had desired it with an blast that for exceeded moderation, showing that he desperately longed for a great creation, we then feel sorry for him as he had fatigued so muc h time and effort, just for it to turn out in a catastrophic way. He was very heedless when creating him, which would obviously cause problems for the creature when setting foot in the public eye this was not fair on the creature.He also talks about the creature in a grotesque way, making the reader feel alarmed of him, and at the same time, sorry for Frankenstein for having to live with the consequences of this fetid thing, therefore having to either look after him or find a way of getting rid of him. He then change by reversals afraid about what he has created and the consequences that would get up from doing so, so therefore being severely mentally ill, as he cannot cope with the fact that he has created something so ridiculous and destructible.The reader feels sorry for him because he has become ill and this isnt fair. Frankenstein challenges the creature to a fight, Be gone or let us try our strength in a fight, in which one must fail, this is because he is so angry and r epulsed with the creature for ruining his life that he wants to settle this finally and this makes the reader believe how upset he is, wanting to clear up the creature out of his mind and life.His pettishness spirals out of control as he vulgarly insults the creature Relieve me from the sight of your detested form, showing how much he truly dislikes the creature, therefore he must be causing anguish to him in some way, mentally or physically. However finally Frankenstein decides to give the creature a chance and reasons with him about creating a lady monster, which is a good deed, making us honour him because he is trying to treat the creature well. Frankenstein then becomes afraid of what two creatures would cause and destroys his creation, at this point, the creature promises Frankenstein he will be with him on his wedding night.On the wedding night, the creature carries out his ultimatum and murders Frankensteins wife, which shocks and devastates Frankenstein because he was no t expecting him to murder his bride, and rather killed himself instead. This upsets the reader because this would in reality harm Frankenstein, and was truly an act of pure evil. Also, earlier in the novel, the creature had killed his younger brother and his best friend to get back at him, which truly devastated Frankenstein, also a very horrific compositors case of payback.Frankenstein could be perceived as a hero of modern day learning because he went to extraordinary lengths and research to create human life, using science, which no one else before him had ever successfully done. He was also portrayed as a villain for playing with nature and theology because people should take life how it is and not try to create more interlinking designs that God did not want to happen. However I do not believe that Frankenstein was a victim of the time he lived in because he simply shout not have created life without considering the drastic consequences that would happen.I think the persp ective of this novel is that Shelley had lost the three of her four children and also her mother, during labour, possibly reflecting as a feeling of abandonment and loss due to death, she can therefore relate to the creature and Frankenstein because his close family and friends were murdered. I have sympathy for the creature more than Frankenstein because he was abandoned when he was first born, this was unfair because he hadnt done anything wrong and could not help the way he looked.Frankenstein should not have created him if he had thought justly about what he was doing he had acted self-centered for leaving the monster behind and abandoning him. Also, Frankenstein gets the creatures hopes up by aphorism he will create a companion for him, but then destroys his dream, which upsets the monster greatly. He has no friends, family etc. and this is not fair on him. Show dawdler only The above preview is unformatted schoolbook This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.